McDonalds Replaces Happy Meal Toys With Our Favorite Childhood Books To Encourage Kids To Read

With more and more kids enslaved to the screen from as young as they can remember, the push to ensure that children are still able to get lost in a book and let their imaginations roam free is more important than ever.
Over in New Zealand, the giant fast-food chain recognizes this and has replaced the tacky plastic toys you would often find in a Happy Meal with the whimsical works of Roald Dahl, a renowned children’s author that my generation grew up on.

Image credits: McDonalds

“The Happy Meal Readers programme is all about helping parents to get their children to enjoy reading,” said Jo Mitchell, director of marketing at McDonald’s New Zealand.
“The Roald Dahl characters are ones that many parents will have enjoyed growing up, and it’s great to play a part in introducing them to a new generation.”
The scheme is a positive step to arrest declining literacy rates, especially among teenagers, in some western countries.

Recommended For You

Recastly Premium

This is our Front End offer which lets you add up to 10 minutes of video to Recastly (any number of videos as long as they are under 10 minutes) and then generates subtitles for that video in any languages. Also you can add natural and professional voiceo

Xpress Stores exit

This is not just another E-Commerce Store Plugin. This is ultimate wordpress plugin which setup your ali express affiliate store in 2 minutes. Only 2 Minutes to Setup. Comparing Xpress Stores Plugin vs Amazon Store Plugin Upto 50% commissions

Viral Reach Agency 125 Yearly

Once you get the Viral Reach Agency version you can sell Viral Reach access to others and charge yours for it. This is an entire business wrapped and readied for you. Make use of this opportunity and create an all new passive income stream for yourself.

Traffic Takeover TITANIUM PRO

Push-Button Software Lets You Takeover Any Website Online For FREE Viral Traffic, Hot Leads and Easy Commissions

Image credits: McDonalds

However, it could be argued that it is parents, and not giant fast food corporations, that should be at the front line of the battle to keep kids reading. Books are available for free at your local library, so you don’t need to expand your kids’ waistlines in order to expand their minds!

Image credits: dadness

The books, which also include activities and stickers, feature extracts from Dahl classics such as The BFG, Matilda, Charlie and The Chocolate Factory and Fantastic Mr. Fox. Because really, it would be incredibly unfair if the next generation were to miss out on these wonderfully weird adventures.

Image credits: McDonalds

Not only are these kinds of Happy Meals helping kids to stay curious, but they are better for the environment too. Gone are the tacky, cheap plastic toys that would, in most cases, go directly to the landfill or even worse, the ocean.

Image credits: PrincessAdveturesTV

Image credits: dadness

Image credits: MadeMeSmile

Image credits: McDonalds

Image credits: beingtillysmummy

Image credits: dadness

Image credits: dadness

Image credits: beingtillysmummy

Here’s what people had to say about the new happy meals

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!


BBF Videos Upgrade - Resale Rights Option

Video access to 42-part course. Mega Bonuses included.

IM Traffic - Facebook Masters - IM AFF OTO

IM Traffic - Facebook Masters - One Time Payment Lifetime Access to Kevin Fahey's Facebook Masters Training. Discounted Today

Interactr Local Agency One Time Fee

Your Brand, Your Company, Your Agency! Login and upload your logo and make Interactr Local software look and feel like your company. Plus you also receive the agency consultants kit, Interactr Explainer video, and our Masterclass training.

Leave a Reply