McDonalds Replaces Happy Meal Toys With Our Favorite Childhood Books To Encourage Kids To Read

With more and more kids enslaved to the screen from as young as they can remember, the push to ensure that children are still able to get lost in a book and let their imaginations roam free is more important than ever.
Over in New Zealand, the giant fast-food chain recognizes this and has replaced the tacky plastic toys you would often find in a Happy Meal with the whimsical works of Roald Dahl, a renowned children’s author that my generation grew up on.

Image credits: McDonalds

“The Happy Meal Readers programme is all about helping parents to get their children to enjoy reading,” said Jo Mitchell, director of marketing at McDonald’s New Zealand.
“The Roald Dahl characters are ones that many parents will have enjoyed growing up, and it’s great to play a part in introducing them to a new generation.”
The scheme is a positive step to arrest declining literacy rates, especially among teenagers, in some western countries.

Recommended For You

Viking PLR Email Marketing

Viking PLR is an awesome collection of internet marketing related PLR packages each including a free report, an ebook, and a video course. These packages come with full private label rights and can be rebranded if you so choose. 🙂

Clipmagix ELITE Edition LITE

Clipmagix ELITE Edition: Get More BUYERS With CALL-TO-ACTION Clipmagixs That Command Even MORE Attention! Add Eye-Catching and Captivating Borders, Headers and Footers To Clipmagix For More Sales. Add To ANY MP4 Video Too. LOWEST One-Time Launch Special Price

Image credits: McDonalds

However, it could be argued that it is parents, and not giant fast food corporations, that should be at the front line of the battle to keep kids reading. Books are available for free at your local library, so you don’t need to expand your kids’ waistlines in order to expand their minds!

Image credits: dadness

The books, which also include activities and stickers, feature extracts from Dahl classics such as The BFG, Matilda, Charlie and The Chocolate Factory and Fantastic Mr. Fox. Because really, it would be incredibly unfair if the next generation were to miss out on these wonderfully weird adventures.

Image credits: McDonalds

Not only are these kinds of Happy Meals helping kids to stay curious, but they are better for the environment too. Gone are the tacky, cheap plastic toys that would, in most cases, go directly to the landfill or even worse, the ocean.

Image credits: PrincessAdveturesTV

Image credits: dadness

Image credits: MadeMeSmile

Image credits: McDonalds

Image credits: beingtillysmummy

Image credits: dadness

Image credits: dadness

Image credits: beingtillysmummy

Here’s what people had to say about the new happy meals

Original Article : HERE ; This post was curated & posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!


LiteApp Studio 2.0 - Charter

NEW AIl-In-One Mobile App Builder Helps You Create ALL TYPES Of Amazing Native Mobile Apps (iOS + Android + Amazon + Blackberry) AND Viral Progressive Web Apps (PWAs) from ANY Website URL in minutes, With Zero Technical Skills!

Three For One Hosting Reseller 500 Package

Three For One Hosting Reseller 500 Package -- 100% Frontend Commission on 500 Three For One Hosting Accounts

GDPR Suite - Unlimited

GDPR Suite Unlimited Personal Use: The Most Up-To-Date Privacy Management WP Plugin To Operationalize EU-GDPR Compliance

Leave a Reply