How Ikea Caters to Local Tastes Around the World

Ikea’s blue-and-yellow stores are instantly recognizable: iconic, monolithic and now, as India's first store throws open its doors to the masses, operating in more than 400 stores in some 50 countries. But while every branch of the world's largest furniture retailer has that most unmistakable whiff of flat-pack conformity, regional differences…

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