What do you do when your family expects you to get married but you just aren’t ready?
Women around the world continue to face this question as gender roles and expectations morph from generation to generation. In China, marriage expectation runs deep, which in turn often creates a divide between millennials and their parents. According to their parents, women are supposed to find a husband while they are young. Meanwhile, the independence and ambition of modern young women are often criticized rather than praised.
But the world is changing fast. Many young Chinese women either aren’t ready for marriage or don’t feel the need to conform to the cultural expectations attached to it. Marriage rates in China have plummeted. The average age for women in China to marry has increased from age 20 in the 1950s to approximately age 27 today—and that reality is causing a rift between generations. Women who love and respect their parents find themselves struggling to communicate their desire to hold off on marriage without being outright defiant thereby damaging their family relationships.
SK-II is helping young Chinese women and their parents bridge this gap with their #ChangeDestiny campaign.
The global prestige skincare brand wants to help women take their destiny into their own hands while also preserving and protecting their relationship with their parents. One way their doing that is by showcasing the story of three single Chinese women in their new documentary film, “Meet Me Halfway.”
These women have spent years avoiding going home for Chinese New Year due to marriage pressure they’d experience from their families. In the film, each one takes the first daunting step to reach out to her parents so they can break down the barriers that have kept them apart and start building a bridge of understanding.
These women and their parents in the film aren’t actors. We see their struggles and real emotions as they begin the hard conversations they’ve been avoiding for years. The three women’s circumstances may be unique, but the gap they feel between them and their parents is the same. And with 8 out of 10 single Chinese women saying they hesitate to go home for Chinese New Year due to similar marriage pressure, they’re far from alone.
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